Liptons: The story of tea

Overview

Lipton is a spirited, imaginative, honest  and positive brand. We aimed to visually communicate this to their users through their website and social channels. Our ambition was to create a forward-looking, authentic and relatable digital experience.

● Role

Lead designer

● Skills

Product, UX, UI, Brand, Strategy,Motion, Prototyping

● Platforms

Web

● Team

1x Design Director
2x Lead Designer

Elevating the user-experience

We ensured the site showcased the strong connection between the Lipton ingredients and the stories and experiences that they evoke.

Clarity with a playful twist

Taking a conversational approach throughout the experience ensured that journeys were quick and meaningful. We ensured that the maximum depth of any journey was three levels, so users were able to access their desired page smoothly and efficiently.