Samsung: myGalaxy
Overview
Samsung MyGalaxy App is a discovery platform; it serves as your first stop for everything new in the world of Samsung Galaxy. Ultimately it became ‘YOU PICK’: an innovative digital magazine. We designed the identity, brand, app and user experience.
The desired experience informs the right tone
If the app would be a person he or she would be fun to be with but not overbearing - gives you the space to do what you want. Respectful of other peoples opinions never arrogant or too loud. Wants people of all ages and backgrounds to enjoy being with them. You will have very engaging and intelligent conversations. Not normal or stuffy in any way - exudes a clam confidence. Very helpful, gives you the right information at the right time.
