Hellmanns: Grilltopia
Overview
The food show with real flavour. Hellmann’s Grilltopia is a four-part ‘food meets travel’ documentary that appeals to foodies and cooking amateurs alike. Our ambition was to create a look and feel which connects with the design principles of the Hellmann brand. Using playful typography and textures that represent the journey in the show, we were able to create a sub-brand that was recognisable and distinctive.
A stamp of approval
The identity of the food trip needed to encompass Hellmann’s ethos and principles. We leveraged the brand’s love of textures, print, tradition and authenticity to create a series of logo marks that became the stamp for each stop-over on the journey.
