Roots presents: World Afro Day
Overview
94% of white women have an implicit bias towards smooth hair, with 44% showing a strong implicit bias.
Centring around a topic often veiled in misunderstanding or ignorance, we harnessed the power of hair to showcase eye-catching statistics. This bold, creative approach ensured the campaign stood out from the crowd. It was essential that the images presented a positive and empowering image of afro-textured hair, drawing inspiration from editorial styles and high fashion.
Centring around a topic often veiled in misunderstanding or ignorance, we harnessed the power of hair to showcase eye-catching statistics. This bold, creative approach ensured the campaign stood out from the crowd. It was essential that the images presented a positive and empowering image of afro-textured hair, drawing inspiration from editorial styles and high fashion.
