Comfort: The secret life of clothes

Using the brand’s extensive range of conditioner fragrances, we focused on the power of smell to inspire different memories. We addressed the way in which the scent of Comfort, attached to particular clothes, is closely linked with the experiences and memories garnered when that item of clothing is worn.

With a complex and large offering for the website, we will define a product model and navigation that guides visitors seamlessly towards the information they need and drives onward journeys.

We use an atomic design approach to create a toolkit that facilitates new services within a range of digital environments. It enables us to consider and define the role of every element at varying levels of specificity, and promotes a consistent design application through reusable components.